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Precious Homes rebrand signifies the “start of a journey” for social care provider

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Social Care provider Precious Homes has today announced changes intended to position the company for the future.

In recent months, the company has strengthened its senior team, invested in people and systems, and has now announced a brand refresh to reflect the changes. 

Introduction to Precious

Founded in 1996, Precious has significant experience and expertise in supporting autistic people and people with learning disabilities. The company has grown over the years and offers supported living and residential care at more than 40 locations, covering London, Birmingham, Dudley, Gloucester, Milton Keynes, and Torquay.

A new senior team

In October 2022, Rory Passmore joined the team as CEO, bringing with him many years of experience in healthcare management. Rory now leads a team of very experienced care sector professionals – including Becs Gratton as Commerical Director, Mark Penney as Managing Director – Operations, Tamara Nikitin as Interim Head of HR, Victoria Pilkington as Clinical, Quality, and Governance Director, and Emma Eckersley as CFO. 

The new team is committed to developing a culture of continuous improvement within the business, and putting people first. As part of this, the company has also recently filled new management positions including Health and Safety, Learning and Development, and Data Protection. 

To reflect these positive changes, the company has announced a new logo, visual identity, and website. 

Talking about the changes, Rory commented: “Our business is evolving and we’re excited to unveil an identity that represents our journey. We’ve got a new senior team in place, with a new vision for the future, new values, and a renewed and unwavering focus on providing quality care. We have created a new and modern identity that reflects our strong history while putting the focus firmly on the future – and, crucially, on people.” 

A new “Precious” identity

The new identity sees the company drop the word “Homes” from the logo, using bold typography to highlight the name “Precious”, along with imagery that puts people in the spotlight. The website has been updated to reflect the new look and approach.   

Legally, the company name is still Precious Homes, with the website and CQC registrations remaining the same.