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Dignity Action Day 2020

20 Jan 2020

Taking place on 1st February 2020, Dignity Action Day #DAD2020 is an annual opportunity for health and social care workers, and members of the public to uphold people’s rights to dignity and provide a truly memorable day for people who use care services.

The Dignity in Care campaign is led by the National Dignity Council. It operates as a charity, inspiring people to be part of a nationwide movement of champions, working individually and collectively to promote access to dignity as a human right for all.

The campaign has over 116,000 registered Dignity Champions from every walk of life – councillors, providers of Health/Care services, volunteers, people who use services, carers and members of the public, all signing up to adhere to the Ten Dignity Do’s, which are:

  1. Have a zero tolerance of all forms of abuse
  2. Support people with the same respect you would want for yourself or a member of your family
  3. Treat each person as an individual by offering a personalised service
  4. Enable people to maintain the maximum possible level of independence, choice and control
  5. Listen and support people to express their needs and wants
  6. Respect people’s right to privacy
  7. Ensure people feel able to complain without fear of retribution
  8. Engage with family members and carers as care partners
  9. Assist people to maintain confidence and positive self-esteem
  10. Act to alleviate people’s loneliness and isolation

Michele Cox-Coley, Business Development Director at Precious Homes, commented: “The campaign’s values are about having dignity in our hearts, minds and actions and placing a greater emphasis on improving the quality of care for people using care services. This aligns with our ethos at Precious. We pride ourselves on providing the best possible service for people that we support, so we are 100% behind this campaign.”

Planning a special event in support of Dignity Action Day? Let us know at

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