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Celebrating 25 years of Precious Homes

10 Dec 2019

Happy 25th Birthday Precious Homes

The 20th October 2019 was a special day in the Precious Homes calendar – marking a quarter of a century since the company was first started! As part of the 25th birthday celebrations, we look back over some of the key milestones in the history of
Precious Homes.


The Dhanak Duo
The Precious Homes story started when Mitesh and Dilip Dhanak took the decision to invest in property. In the early days, the business was far smaller and simpler, with the two brothers focused on buying and renting high-quality residential properties. The first property was in Rock Street, in London’s Finsbury Park, followed quickly by the neighbouring two buildings.

A determination to improve care provision
In 1998, a family friend invited Dilip and Mitesh to attend an open day at a nearby care home. Always keen to support local events, the brothers attended the open day and came away so moved by what they saw that they made a decision to move their business in a new direction. With a determination that they would be the ones to provide high-quality care in bespoke, individually designed services, Precious Homes as we know it was born.

With a few years of renovating properties under their belts, Mitesh and Dilip had a good understanding of how to buy and develop properties to the kind of specification required to give people a better standard of living. The real learning curve was understanding the care industry well enough to ensure that they could provide the kind of unrivalled care and support that Precious Homes is known for today.

The opening of Cassini House
After taking the time to learn about the industry, the regulations and the needs of potential service users, Mitesh and Dilip opened the doors of Cassini House in Haringey, North London. It wasn’t an easy journey – in fact, the service was ready to open and the beds were made up for almost a year before Cassini was properly registered and ready to receive the first service users – but the Dhanak brothers were determined that this would be the first of a group of care homes which could change lives for the better.

The growth of Precious Homes
More services followed quickly, with Burghley Road opening shortly after and the three original rental properties in Rock Street converted from private homes into supported living accommodation. With the company growing fast and teams of support workers and service managers successfully running services all over London, Precious Homes took on a small team, which has now grown to become Central Support. Ginette joined the team in 2005 and – all these years later and now surrounded by an impressive 895 colleagues – is still with the company today!

In 2006, Precious Homes celebrated the opening of its service outside of London, a huge milestone which was also the first step towards the nationwide coverage we have today! A year later, with more services opened and the first large scale project of 20 flats underway at Alniwck Road, the company headquarters moved to its current home in Magic House, London.

The MIlton Keynes Era
In 2012, the company opened its first service in the MIlton Keynes area, first acquiring properties from ABI homes, then adding the Rosewood site in 2014. Now known as Fenny, Stratford and Roman, this was the first Precious Homes tiered service, offering residential, supported and supported living plus on one site. Treow Mews was added to the services in the central region in 2017, marking the first time the business had built a property from the ground up.

The company today
Since then, it has been a whirlwind. With CQC impressed by the services offered and the demand for high-quality care increasing, the company has grown extremely quickly. With Elderberry Mews and Mulberry Court opened in 2018 and Red Kite, Sanderling and the new Dudley service are due to open in 2019, the business now has impressive 38 services… and counting! At the time of writing, we supported 204 people, which is double the number of people supported in 2012

In 2018, Mitesh stepped back from his role as MD, taking up the role of chairman and handing over the day to day running over the company to Greg, supported by Becki.

Mitesh explains, “I can’t quite believe it has been a quarter of a century! There have been some bumps along the way but we’ve navigated our way through them to create a nationwide network of award-winning services, which we are extremely proud of. The highlights for me are when the people we support have a breakthrough; from being able to make a cup of tea independently, to moving to live in the community independently. We make a difference in the lives of the people we support and I’d like to thank each and every member of the Precious team for their hard work and commitment.”

Road Map:


Award Winning Provider